Why Is Creativity Crucial to Your Business (Part 2)



Many words can be used to describe the creativity including inventiveness, imagination, innovation and originality. What is your definition of the creativity?

It is important to Identify how you work best, whether it is in a group or alone so you can be the most productive.

The steps to tapping into your genius:Out of the bowl Creativity

  1. First get into Flow (a creative state where you are totally immersed in what you are doing, time flies, you are being stretched. You are in the zone.)
  2. When you are in Flow you can access your creativity
  3. Creativity leads to innovation
  4. The ultimate outcome is a highly productive state

Creativity can be overlooked when we are under pressure to meet deadlines. For example, to produce value for stakeholders, or you are limited by inadequate resources in the workplace.  

Creativity helps employees excel.  The benefits of allowing individuals to tap into their creativity can mean higher performance and profits, if these indicators are utilized (Ten Indicators of Superior Performance).

Examples of Creative People

What do individuals who persevere have in common? The fear of failure does not stop them from moving forward. They instead strive in the face of failure and use what they’ve learned to become better professionals in their field.

Albert Einstein

Einstein approached his work in a unique manner by bridging creativity into science. Much of his work was sub-par, however these were merely stepping stones on his path to achieving his greatest accomplishments in physics. Einstein published 450 papers of which 150 were non-scientific. Einstein wrote 30,000 documents that were never published, demonstrating his persistence and dedication to his creative pursuits throughout his career.

Steve Martin

Steve Martin is a powerful example of creative genius. He had a vision and never lost sight of his vision no matter how long it took him to see results. This required dedication, perseverance and focus. He floundered for ten years in tiny night clubs. He then spent ten years refining his craft and expanding his success. Once he became one of the top performers in stand-up, he then took what he learned and began making movies. He never looked back and became a legend.

Walt Disney

Originally, Walt Disney desired to be an actor. Instead he discovered his calling, drawing comic strips for newspapers, letting go of his dream. Walt Disney attempted a career working in the banking industry. He was unsatisfied with this choice and quickly switched back to creating comics.

His success was not immediate. Disney encountered many obstacles and challenges. Disney founded the “Laugh-O-Gram Corporation” which was declared bankrupt 2 years later. Disney had endured many hardships after the failures that his original work had caused him. He ate dog food until he could get back on his feet, but Disney never gave up. Disney produced “Oswald the Lucky Rabbit”. Two years after its inception, Disney lost rights to the animated series to Universal Studios.

Walt Disney was advised that Mickey Mouse was a failure, stating that “a giant mouse would terrify women”. People quickly realized the genius that was Disney.

Snow White debuted in 1937 and was projected to be a flop because of its 80-minute running time. Critics doubted a child’s ability to sit through a long film. They were wrong, his feature film was a critical success, and pioneered the way movies would be created for generations to come. His films earned him 22 Oscars and he received 59 nominations. Since the 30’s, Disney remains the record holder for the most Academy Awards ever won by an individual.

John Hayes

John Hayes was a composer at the Carnegie Mellon University. His studies of musicians, poets, and artists helped him conclude there were similar habits with each group. John Hayes examined 500 musical masterpieces. After a decade of studying other artists and how they compose their music, he became serious about producing a masterpiece of his own. In follow-up studies of other artists, it has been found that other artists are similar in their creative process.


Steps to Creativity Formula:

  1. Prepare– The first step to the creative process. Preparing means picking a subject which is motivates you. Identify your passion and your gifts. Surround yourself in an environment that is conducive to remaining relaxed and positive.
  2. Practice– Creativity does not work unless you do. The more you produce, the more likely you are to stimulate creativity and innovation. Practice helps to connect the dots between relationships and existing ideas. Your intuition is a compilation of past experiences. Your intuition can assist you in the creative process. Be aware that creativity is a process, and not an event.
  3. Persevere– Remember that Einstein and Steve Martin produced in the face of impending failure. Creating what some might deem as “bad work” only increases the likelihood of creating snippets of “good work.”This accumulated body of work then can produce “great work” down the road. The fear of failure can be stagnating, however there is always value in these experiences to be carried forward. Use the energy of fear to propel you into action. The key is do not let fear block your progress.
  4. Embrace Failure– Failure is unavoidable. Embrace failure, it is your friend. Success is achieved through perseverance. Many successful and famous people produced lots of subprime work to eventually design great work. It is through producing in volume that eventually generates the masterpiece.
  5. Execution– The carrying out or putting into effect of a plan, or course of action. Once all of the previous steps are harnessed, execution is the most critical step or the idea may not manifest.

Just Remember the Steps to the Creativity Formula:

  1. Prepare
  2. Practice
  3. Perseverance
  4. Embrace Failure
  5. Execution

Creating Flow (getting into the zone of high performance) in your life is the most important step if you want to cultivate creativity. Stay tuned for our next blog post on Flow.


What is creativity and how do you attain it? Everyone has their own definition as to what creativity may be. Most do not even realize their creative potential. People often view creativity as something only a few people can perform such as artists and musicians; however, creativity is not limited to only a select few, we all have it, it is just a matter of you realizing and practicing it. Anyone can learn the steps to devise an innovative solution and in this article we are going to show you how.

IBM Research

Creativity is considered as the top priority to business success by senior leadership. Organizations who foster creativity in their people will benefit from innovative ideas that have the potential to improve the business. Companies are operating in an environment that is highly competitive, which is why creativity and innovation is fundamental to successful business results.

Creativity in the workplace allows for situations to be looked at from multiple angles. Having a creative team that encourages originality, individuality, and artistry is key to working and running a successful organization. All employees have creative potential and it is up to the company to encourage it in the workplace. Companies that encourage creativity, outperform their rivals and obtain competitive advantages.

Today’s workforce is finding the work experience to be challenging based on two competing trends which are:

  • employee’s desire for meaningful work
  • the company’s need to create more value using automation

We continue to implement artificial intelligence (AI) to make business more cost effective.  The counter trend to AI is employees seeking more meaningful work. However, research indicates that more AI will probably lead to fewer jobs by 2030, which will lead to massive unemployment. Companies are looking to AI to create business value. AI will take away 2 billion jobs by 2030. New technologies will also create many new jobs for those who are qualified to do them. Employers today, are already stating that current AI job openings are more numerous than the number of qualified workers to fill them. Prospective employees would do well to be prepared for this new AI market and develop innovative skills.

How to Improve Creativity & Innovation

There are many strategies for creativity improvement. In the past, Water flow creativitybrainstorming has been and is still one of the most effective because you engage the synergy of the group.  Today, there is software that has been developed to tap into your unique ideas. Here are some other strategies:

  1. Things you can do to improve creativity and innovation skills is to take the time to embrace your senses.
  2. Use observational skills and expand upon your knowledge. This could mean exploring topics you are not familiar with or taking the time to research new topics.
  3. Continue to develop your creativity by writing ideas down in a journal that are new, exciting and inspiring. This is an exploration there is no right or wrong. This will encourage you to not only day dream about the concept but push you to apply the idea to your life and work.
  4. Practice getting into your right brain – study music, dance, taichi, qigong, yoga, nature walks, labyrinth walks and cooking
  5. Sports – walking, running, tennis, skiing, etc.
  6. Photography
  7. Gardening
  8. App & Software development/coding
  9. Needlework–sewing, knitting, cross stitch
  10. Horseback riding
  11. Scrapbooking & collages
  12. Writing
  13. Woodworking
  14. Do-It-Yourself projects, such as home improvement
  15. Working with animals
  16. Martial arts – Wushu kungfu, Karate, Aikido, Hapkido, Shaolin, Northern/Southern styles
  17. Take classes on painting, pottery, sculpture
  18. Longevity exercises
  19. Reiki and energy work

The use and practice of creativity and innovation are key factors in driving long-term success in business and your personal life.

Stay tuned for “Why is Creativity Crucial to Business Success?” (Part 2)